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Communication Tools
Text Messaging SMS (Short Message Service)
To make a sale, you must have customer engagement – a dialogue where your
customer takes the initiative to ask you a question, to make a comment or provide
you with information.
Text Messaging is a vital engagement tactic: As many as 75 percent of all mobile
phone users send and receive text messages. This medium is immediate and inexpensive,
and allows two-way customer interaction for advertising messages, contests, offers
and brief marketing surveys. Once a customer "opts in," you have captured
a lead.
Engage will help you shape a Text/SMS strategy for your business to extend your
brand, invigorate your marketing and activate prospective customers – with
near-immediate results.
Telephone/Televideo InfoConference
Imagine giving a live, interactive sales presentation to dozens of prospects,
without the challenges of booking (and attracting people to) an actual meeting
site. With a Telephone InfoConference, you can invite participants to join in
a live conference call with advertising, direct marketing or a telephone blast
to hundreds of prospects in a targeted call list. Once on the call, they can
listen, ask questions and take part in useful surveys while you present products
or services infomercial style. Through the power of live interaction (or the
safety of listening in as others ask the questions), your customers are engaged
while you draw them in to your story, much like a talk radio program. Add to
the impact with a live video feed over the internet, and re-use the highlights
later on your website or posted on YouTube.
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